Siberian Building Materials Plant (SIBZSM)
Siberian Plant of Building Materials (SIBZSM) — production of building materials, industrial metal structures, sandwich panels and block-modular buildings
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Context
Siberian Plant of Building Materials (SIBZSM) — production of building materials, industrial metal structures, sandwich panels, and modular buildings
The manufacturing company with a turnover of 1.5 billion rubles operated without systematic marketing. Lead qualification was low, the brand was not used as a sales tool, and marketing was situational rather than systematic
Process
We built B2B marketing: launched a digital ecosystem from a corporate website, Telegram channel, bot auto funnels, set up end-to-end analytics and qualification funnels, implemented a content strategy, began implementing marketing work in sales according to ABM marketing, analyzed and systematized transaction and lead processing in CRM (14.6 million impressions in Yandex, 2.15 million reach in VK)
Design: updated the design of the website and product cards
SIBZSM HOME SCR /
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Result
Over the year, we received 6,253 leads, 1,899 of which were qualified (35% qualified)
ROAS 2834%, DRR ~3.4%
Marketing accounted for 62.5% of all transactions and 39.3% of revenue.
Branded search queries grew 36% year-over-year, SEO conversion rate increased 47%, site speed 100/100 Google PageSpeed, SEO for keywords on the first pages of Krasnoyarsk, 358 hypotheses tested
SIBZSM BOT SCR /
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SIBZSM CRM SCR /
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SERV LINKS /
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FIN — SZSM COV /
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MDH.GRAPHICS©
