About

Head of B2B Marketing / Product & Growth Architect

Builds systemic marketing for industrial, construction, manufacturing, and technology companies: from strategy and analytics to content, digital, and product solutions

Works through product economics, data, and processes. Creates marketing that grows revenue and brings in high-quality clients, not just noise like "leads"

Strengths:

• B2B strategy, GTM, ABM
  
• End-to-end analytics, marketing economics
  
• Performance and organic (SEO)
  
• Content architecture, semantic packaging
• Kastdev, JTBD, CJM
• Partnership channels and negotiations
• Team and project management

Combines several roles — strategist, performance, SEO, product marketing and manager — builds marketing as a manageable system that produces results

Builds systemic marketing for B2B and technology companies: from strategy and analytics to performance, content, and automation

Works through product economics, data, and processes. Creates marketing that grows revenue and brings in high-quality clients

• B2B Strategy, Go-To-Market, and Product Launch into New Markets
  
• Account-Based Approaches in B2B and Working with Target Segments
  
• End-to-end analytics and unit economics management
  
• Performance Marketing and SEO
• Content, funnels, and semantic packaging
• Kastdev, JTBD, CJM
• Partner channels
• Team and project management

Backend / DevOps / Technical SEO

Igor creates fast, stable, and growth-ready websites. He is responsible for the technical foundation of projects: speed, stability, architecture, security, and full technical preparation of websites for SEO. He is skilled at transforming complex, heavy, and outdated systems into fast and scalable platforms that can handle the load and provide businesses with increased traffic and conversions. What he does for projects

• Speeds up websites to Lighthouse 90-100 speeds
  
• Brings order to the architecture and database
  
• Eliminates critical technical errors that affect SEO and conversion
  
• Creates a robust infrastructure (servers, Docker, caching, security)
  
• Develops functionality: integrations, dynamic modules, catalogs, forms, quizzes
  
• Prepares websites for promotion in several regions and countries
  

Strengths: Solves complex technical issues that hinder SEO, advertising, and sales; systematically optimizes the site and server, increasing speed and stability; can work with large, industry-specific, and B2B projects; withstands high loads and complex structures (catalogs, regions, CRM modules) Technical stack: PHP, Node.js, SQL (PostgreSQL/MySQL), Redis, Docker, Nginx, Apache, Yii2, Vue/Nuxt, MODX, Bitrix, Drupal, WordPress Technical SEO: speed, structure, indexability, WebP, microdata, canonical, robots, sitemap, regional pages