What's included
Analysis of the current state and prospects of the industry in the RF
Consumer segments and geography of demand in the RF
Brief market forecast (12-18 months)
Competitive Map: Key Players and Estimated Shares
Brief business concept: value proposition, target audience, unique selling proposition
Product/service passport: key characteristics, quality control, service model
Comparison with analogues/substitutes
Marketing and Sales: Segment Capacity, Channels, Tactics, Communication Funnel
Approach to pricing and discount policy (framework)
Promotion strategy: content / advertising / PR, primary KPIs
What is not included
Financial model, P&L, cash flow, investment memorandum
Legal expertise, certification, permitting documentation
Full-format business plan for investors/tenders
Formats and packages
Mini (brief analytics, RF)
Compound:
industry, target audience/geography of demand, competitors, basic promotion channels
industry, target audience/geography of demand, competitors, basic promotion channels
Result:
8-12 pages PDF with conclusions and a short launch checklist
8-12 pages PDF with conclusions and a short launch checklist
Base (advanced analytics, RF)
Compound:
Everything from Mini + product data sheet, comparison with similar products, pricing (framework), distribution channel scenarios, primary KPIs
Everything from Mini + product data sheet, comparison with similar products, pricing (framework), distribution channel scenarios, primary KPIs
Result:
18-25 pages PDF + 1-page executive summary for the business plan
18-25 pages PDF + 1-page executive summary for the business plan
Add-ons (по запросу)
Segmentation by Russian regions and sales channels
Preparation of a 10-12 slide presentation based on the analytical results
Selecting 5-10 strategic partners/venues (list + contacts/links)
Need a full business plan? We can recommend specialized consultants
Preparation of a 10-12 slide presentation based on the analytical results
Selecting 5-10 strategic partners/venues (list + contacts/links)
Need a full business plan? We can recommend specialized consultants
Who is it suitable for?
Manufacturing and B2B companies in the RF
Contractors and Engineering / Construction
EdTech и онлайн-школы, ориентированные на РФ
IT/SaaS with sales/pilots in RF
Retail and local brands
Example of document structure (excerpt)
01
The industry in the RF: status, drivers, barriers, horizons 12–18 months.
02
Consumers and Geography: Groups, Demand Scenarios, Priority Regions
03
Рынок и конкуренты: емкость, насыщенность, ключевые игроки и доли (оценочно). Модель PAM TAM SAM SOM
04
Business concept: product/service, target audience, unique selling proposition, demand hypotheses
05
Product passport: characteristics, quality/service, adaptation to segments
06
Comparison with analogues: advantages and risks of substitution
07
Marketing and Sales: Channels, Funnel, Tactics, Content, PR
08
Pricing: Frameworks, Discounts, Price Positioning
09
KPIs for launch: leads/conversion/ROMI (framework), milestones
Frequently Asked Questions (FAQ)
- Is it possible to adapt it to a specific region of the Russian Federation?Yes. We'll specify the region and relevant platforms/channels.
- Do you make a financial model?No. We are preparing analytical sections. We will recommend partners upon request.
- Is it possible to expand the analytics for a tender/investor?Yes, as an add-on: presentation, extended market data, source verification