_↓MDH.GRAPHICS^©/.._↓[ PROGLIB ]

Proglib Academy (PRGA)

An educational platform with an audience of ~800K developers

proglib.academy ↗

workshop-ml ↗

bootcamp ↗

PRGA COV /
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PRGA

Context

An educational platform with an audience of ~800,000 developers was preparing for scaling. Product marketing and sales funnels for courses, webinars, and workshops needed to be built

Process

We conducted a full audit of advertising campaigns and structure. We rebuilt audience segmentation. We optimized and designed funnels: landing page → registration → bot/email sequence → participation → purchase

We launched performance campaigns (VK Ads, Yandex.Direct, Telegram Ads, MTS-Marketer), and developed a CJM for each product. We managed CPL, CAC, and conversion metrics at all stages

We redesigned lead qualification and distribution logic. We held major promotions (Black Friday -40%, New Year, Partner giveaway)

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PRGA HOME SCR /
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Result

A stable lead generation system was built. A strategic plan for 1.5x revenue growth was created. A partnership with DigitalRazor was established. Five webinars and one workshop were created, and adjustments were made to the main website. Increased ROMI by 27%, reducing the advertising budget by 6%, while increasing the number of applications by 22% and relevant leads by 59%. Reduced CPL by 44%, increasing CR per lead by 31%

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PRGA IMG SCR /
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